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GFriend (stylized in all caps; Korean: 여자친구; RR: Yeojachingu) was a South Korean girl group formed by Source Music in 2015. The group consisted of six members: Sowon, Yerin, Eunha, Yuju, SinB, and Umji. They debuted with the extended play (EP) Season of Glass on January 15, 2015 and won several female rookie awards, garnering momentum early on despite being from a small company.

GFriend continued their commercial success the next year with their third EP, Snowflake, whose lead single "Rough" won first place on numerous music shows. They released their first studio album, LOL, in 2016 as well. In 2017, GFriend returned with their fourth EP, The Awakening, for which pre-orders exceeded 100,000 copies. The same year, the group released their fifth EP, Parallel, which was re-issued one month later under the title Rainbow.

In 2018, GFriend released their sixth EP, Time for the Moon Night, and the special EP Sunny Summer. They also made their official Japanese debut with the compilation album GFriend 1st Best, held their first concert, and embarked on their first Asian tour. In 2019, GFriend released their second studio album, Time For Us, and their seventh EP, Fever Season. The group's final releases were part of the "回" series in 2020, which included two EPs and their third studio album. That year, GFriend became the first-ever girl group to be interviewed for the Grammy Mini Masterclass. They disbanded on May 22, 2021, after all members left Source Music upon the conclusion of their contracts.

2015: Debut with Season of Glass, Flower Bud and rise in popularity

On January 15, 2015, GFriend released their five-track debut extended play (EP), Season of Glass. The lead single "Glass Bead" was composed by Seo Yong-bae and Iggy, and the album debuted at number twelve on Gaon's weekly chart. The group began album promotions on January 16 on KBS' Music Bank. According to YouTube, the music video for "Glass Bead" ranked number nine on their list of the ten "Most Viewed K-Pop Videos Around the World in January 2015". On January 28, 2015, Billboard named GFriend one of "Top 5 K-Pop Artists to Watch in 2015".

GFriend released their second EP Flower Bud and the music video for lead single "Me Gustas Tu" on July 23, 2015. GFriend began promoting on the same date as the album release on Mnet's M Countdown. The group garnered international attention after a fan-taken video of the members continuing a performance of "Me Gustas Tu" despite the slippery stage went viral in September 2015. GFriend was praised for their professionalism, especially Yuju, who fell five times and suffered a twisted finger during the performance. They were the only girl group nominated in the 2015 MTV Europe Music Awards "Best Korean Act" category alongside boy groups B1A4, BTS, Got7, and VIXX. "Me Gustas Tu" entered the Gaon Year-End Top 100 chart as the 38th best selling song of 2015. "Me Gustas Tu" and "Glass Bead" were also ranked 18th and 44th, respectively, in the 2015 Bugs Year-End Top 100.

2016: Snowflake, first music show wins, Showtime and LOL
On January 25, 2016, GFriend released their third EP, Snowflake, with led by the single "Rough". "Rough" was the last song in GFriend's high school concept trilogy, along with "Glass Bead" and "Me Gustas Tu". GFriend began promotions for Snowflake on January 26 on SBS MTV's The Show. Snowflake debuted at number ten on he Billboard World Albums Chart, and the music video of "Rough" on YouTube ranked at number three in the top ten "Most Viewed K-Pop Videos Around the World in January 2016".

On February 2, GFriend received their first music show win for their song "Rough" on The Show. They went on to win another fourteen awards on the music shows, including their first triple crowns on M Countdown, Music Bank, Show Champion, and Inkigayo. With a total of 15 wins, they placed second in the number of wins for girls groups, behind Apink who recorded a total of 17 wins with "Luv". The song "Rough" also placed first in Gaon Chart's First Half of 2016 chart rankings.

On June 15, it was announced that GFriend would star alongside Mamamoo in a new season of Showtime. On June 29, Source Music began preparations for the release of the group's first studio album, LOL, which stands for both "Laughing Out Loud" and "Lots of Love". LOL was released on July 11 with the lead single "Navillera", having accumulated more than 60,000 pre-orders worldwide. On July 19, GFriend earned their first music show win for "Navillera" on The Show.

At the end of the year, YouTube revealed the top 10 K-pop MVs most beloved by South Koreans in 2016; "Rough" and "Navillera" were ranked second and tenth, respectively. "Rough" and "Navillera" were also ranked second and eleventh, respectively, in the 2016 Bugs Year-End Top 100. "Rough" ranked 13th in Billboard's 20 Best K-Pop Songs of 2016: Critic's Picks. At the end of the year show 2016 KBS Song Festival, the peak viewer ratings for the whole show were recorded during GFriend's "Rough" performance at 10.3%. "Rough" also became the most downloaded song in 2016, according to Gaon Chart's 2016 Year End Download Chart.

2017: First fan-meeting, The Awakening, Parallel and Rainbow
On February 23, Source Music announced that GFriend would make a comeback on March 6. On February 27, it was revealed that their fourth EP would be titled The Awakening with lead single "Fingertip". The Awakening global pre-orders exceeded 100,000 copies, a new personal record. Additionally, the album debuted at fifth on Billboard's World Albums chart.

In April, GFriend held their first fan meeting, "Dear Buddy".

On August 1, GFriend released their fifth EP, Parallel, with lead single "Love Whisper". In September, they released the repackaged version of the album Rainbow with the lead single "Summer Rain".

2018: First solo concert, Time for the Moon Night, Japanese debut, Sunny Summer and "Memoria"
GFriend opened the year with their first solo concert, "Season of GFriend", on January 6 and 7, 2018. GFriend signed with King Records.

Their sixth EP, Time for the Moon Night, debuted on top the Download, Album & Social charts on Gaon, selling more than 84,000 copies in domestically. The following week, it was reported that the group tied with Girls' Generation and Twice as the girl groups with the most entries in the Top 10 of the Billboard World Albums Chart, with five each. In the second week of album promotions, GFriend won six awards on music programs, making "Time for the Moon Night" the first song of 2018 to win all prizes at musical programs.

In late May, the group promoted their compilation album Kyō Kara Watashitachi wa ~ GFriend 1st Best ~ in Japan, which was released on May 23. GFriend Japanese debut album peak at number 10 on the Oricon weekly album chart.

On July 19, GFriend released a summer EP, Sunny Summer. they made a debut in Billboard's Social 50 chart at number 30, one week after the release of the album.

On October 10, GFriend released their first Japanese single album, "Memoria /夜 (Time for the moon night)". It debuted at number six on the Oricon weekly singles chart and five on the Billboard Japan weekly top singles sales.

2019: Time for Us, back-to-back Japanese singles, Fever Season and Fallin' Light

On January 14, GFriend released their second studio album, Time for Us, with lead single "Sunrise". Time for Us became the group's highest selling Korean album, with more than 86,000 copies sold on Gaon. On February 13, the group released their second Japanese single album, "Sunrise (JP ver.)/La Pam Pam". On March 13, they released their third Japanese single album, "Flower/Beautiful".

On July 1, GFriend released their seventh EP, Fever Season, with lead single "Fever". The EP consisted of eight tracks, including an instrumental version of their lead single. The group also promoted in Japan by collaborating with Japanese pop group Sonar Pocket and released Japanese single album Oh Difficult – Sonar Pocket×GFriend on July 3.

On November 13, GFriend released their first Japanese studio album, Fallin' Light, with a lead single of the same name. The album also contained all of their previous Japanese songs since "Memoria", as well as new tracks.

2020–2021: "回" series and disbandment
On February 3, 2020, GFriend released their eighth EP, 回:Labyrinth, with lead single "Crossroads". It marked the group's first Korean comeback since the acquisition of Source Music by Big Hit Entertainment in 2019.

Their ninth EP, 回:Song of the Sirens, was released on July 13 with the lead single "Apple".

On October 14, the group released 回:Labyrinth ~Crossroads~, containing Japanese versions of "Crossroads" and "Labyrinth". It was followed by 回:Song of the Sirens ~Apple~ on October 21, containing Japanese versions of "Apple" and "Tarot Cards". GFriend's third studio album, 回:Walpurgis Night, was released on November 9, with lead single "Mago".

On May 22, 2021, all six members left Source Music upon the end of their contracts, and the group officially disbanded.