Never 7 takes place in the week of April 1–7, 2019. Makoto Ishihara, the player character, is a college student and truant who rarely attends his classes. As a result, he is forced to attend a seminar camp held on a remote island in to be allowed to pass to his next grade. Three other students are at the camp: Yuka Kawashima, the leader of the group; Haruka Higuchi, a studious and quiet girl; and Okuhiko Iida, a wealthy playboy who is the heir of the Iida Financial Group. Makoto also meets three girls unrelated to the seminar camp: the wealthy Saki Asakura; and sisters Kurumi and Izumi Morino, who are temporarily running the café Lunabeach on the island. The seven are stuck on the island for a week due to a tropical cyclone preventing boats from leaving, and become friends.